BreatheAct is a general-wellness app, not a medical device or a diagnostic tool. It offers guided breathing exercises and a breath-pacing trainer. It does not diagnose, treat, cure, or prevent any disease or condition, and nothing in the app should be treated as medical advice.
What this app is
BreatheAct is developed by NOMOI. In its default (consumer) mode it offers guided breathing patterns, a coherence/breath-pacing trainer, a daily wellbeing check-in, and streak tracking. An organizational mode, unlocked only by a workshop or hospital session code, adds workplace-wellbeing tools for staff who opt in through their organization — this policy covers both modes; the sections below note anything that applies only to organizational mode.
Data we collect
By default, BreatheAct works without an account and without any data leaving your device until you interact with the consent screen. What is collected, and where it goes, depends on what you use:
| Data | What it is | Where it's stored |
|---|---|---|
| Breathing & coherence session history | Which pattern you used, session length, completion, and your coherence-trainer results | On your device (local storage). If you grant consent, an anonymous copy is also written to Google Firestore (region me-central1, Dubai) keyed to your device identifier, so your trend chart can sync. |
| Device identifier | A random identifier generated on your device — not your name, email, or any account | On your device; used as the key for the anonymous records above. It cannot be linked back to your identity by NOMOI. |
| Daily pulse / check-in | Confidence, clarity, and how you're feeling, if you complete the check-in | On your device, and anonymously to Firestore under the same device identifier if you've consented |
| Analytics (consent-gated) | Google Analytics (GA4) app-usage signals: screens visited, buttons tapped, session length | Google Analytics. Only sent after you accept the in-app consent screen; nothing is sent before that. |
| Optional email (weekly summary) | If you opt in to a weekly readiness/summary email, your email address | Stored separately in a dedicated mailing list, used only to send that digest. It is never merged with your session data and never used for any other purpose. You can unsubscribe at any time from Settings. |
| Fitbit data (optional, wearable connection) | Heart rate, sleep, and basic profile data, read via the Fitbit Web API | See "Wearable (Fitbit) data" below |
We do not sell your data. We do not collect your name, government ID, precise location, or contacts.
Wearable (Fitbit) data
BreatheAct can optionally connect to a Fitbit account, primarily as an organizational-mode feature. If — and only if — you actively choose to connect your Fitbit account, BreatheAct requests the following Fitbit Web API scopes:
- heartrate — heart-rate readings, used to inform your wellbeing metrics
- sleep — sleep duration, used the same way
- profile — basic Fitbit profile information needed to complete the connection
Fitbit data is never collected unless you deliberately start the connection from within the app. You can disconnect Fitbit at any time from Settings, which stops any further data from being read. Fitbit-derived readings are treated the same as your other session data: anonymized to your device identifier, never linked to your name, and used only to inform the in-app wellbeing indicators you see.
Organizational / workshop mode
Some deployments of BreatheAct are used by hospitals or organizations running a wellbeing workshop or program. Staff enter a session or facilitator code to unlock organizational-mode tools. In this mode, the same anonymization approach applies: individual entries are keyed to an on-device identifier, not a name or staff ID, and are used in aggregate by the organization's wellbeing program to understand overall trends — never to identify or evaluate a named individual. If your organization has additional terms for its program (for example, a hospital pilot), those terms supplement, and do not replace, this policy.
How your data is used
- To show you your own breathing/coherence history and trend charts
- To generate the in-app wellbeing indicators available in the mode you're using
- In anonymized, aggregate form, to evaluate and improve the app and, where applicable, an organization's wellbeing program
- To send the optional weekly summary email, if you opted in
Retention
Data stored only on your device (local storage) stays there until you clear it or uninstall the app. Anonymous records synced to Firestore are retained for as long as your device identifier remains active in the app, so your trend history keeps working; you can request deletion at any time (see "Your rights" below). Email-optin addresses are kept only until you unsubscribe or request removal.
Your rights
- Access & export — ask us what data is associated with your device identifier or email optin.
- Delete — clear all locally stored data at any time from
Settings → Data & Privacy, and request deletion of any synced records by contacting us below. - Withdraw consent — turn off analytics and Firestore sync at any time from Settings; this stops new data from being sent, without affecting the breathing tools themselves.
- Disconnect Fitbit — remove the Fitbit connection at any time from Settings.
- Unsubscribe — stop the weekly email at any time from Settings or via the unsubscribe link in the email itself.
Who we share data with
We do not sell personal data. Anonymous, device-keyed data may be processed by these service providers acting on our behalf:
- Google Firebase / Firestore (region me-central1, Dubai) — stores your anonymous session history so it can sync back to your device
- Google Analytics — aggregate, consent-gated usage analytics
- Fitbit (a Google company) — only if you connect a wearable, per the scopes above
- Mailgun — delivers the optional weekly summary email, if you opted in
Children
BreatheAct is intended for a general adult audience and is not directed at children. We do not knowingly collect data from children.
Changes to this policy
We will update this page if what we collect or how we use it changes. The effective date at the top of this page reflects the latest revision.
Contact
Questions or requests about your data: [email protected]